Privacy Policy

Last updated: September 17, 2026

The Royal Effect operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the “Services”). The Royal Effect is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, and disclose personal information when you visit, use, or make a purchase or other transaction through the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you.

Depending on how you interact with the Services, we may collect or process information such as:

• Contact information: Name, billing address, shipping address, phone number, and email address.

• Payment information: Payment card and transaction details necessary to process your purchase.

• Account information: Username, password, preferences, and settings if you create an account.

• Transaction information: Products you view, add to your cart, purchase, return, exchange, or cancel, as well as your purchase history.

• Communications: Information you provide when contacting us for customer service or other inquiries.

• Device and usage information: Information about your device, browser, network connection, IP address, and interactions with the Services.

How We Collect Personal Information

We may collect personal information:

• Directly from you when you place an order, create an account, contact us, or otherwise provide information.

• Automatically through the Services, including through cookies and similar technologies.

• From service providers that assist us with operating the Services.

• From partners or other third parties where permitted by applicable law.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Processing and Fulfilling Orders

We use your information to process payments, fulfill and ship orders, arrange local pickup where applicable, communicate order updates, and provide other services related to your purchase.

Customer Service and Communication

We use your information to respond to customer inquiries, provide customer support, communicate with you about your orders, and maintain our business relationship with you.

Improving Your Shopping Experience

We may use information about how you interact with our website and products to improve our Services, website functionality, product offerings, and overall shopping experience.

Marketing and Promotions

Where permitted by applicable law and based on your communication preferences, we may use your information to send promotional or marketing communications. You may unsubscribe from promotional emails at any time using the unsubscribe option provided in the message.

Security and Fraud Prevention

We may use personal information to help maintain a secure shopping experience, authenticate accounts, prevent fraud, and investigate potentially unlawful or unauthorized activity.

Legal and Business Purposes

We may use personal information when necessary to comply with applicable laws, respond to valid legal requests, enforce our policies, or protect the rights, property, and security of The Royal Effect, our customers, or others.

How We Disclose Personal Information

We may disclose personal information to service providers and other third parties when necessary to operate our business and provide the Services. This may include Shopify, payment processors, technology providers, customer service providers, fulfillment and shipping providers, analytics providers, and marketing service providers.

We may also disclose information when you request or authorize us to do so, when required by law, or in connection with a business transaction or other circumstances permitted by applicable law.

The Royal Effect does not sell or rent customer personal information.

Where third-party services process information on our behalf or independently, their own privacy policies may also apply.

Relationship with Shopify

The Services are hosted by Shopify, which processes personal information relating to your use of the Services in order to provide and improve the Shopify platform and related services.

Information submitted through our store may be transmitted to and processed by Shopify and other service providers, including providers located in countries other than where you reside.

For more information about how Shopify handles personal information, please review Shopify’s applicable privacy information.

Third-Party Websites and Links

Our Services may contain links to third-party websites or platforms. We are not responsible for the privacy, security, or practices of third-party websites.

We encourage you to review the privacy policies and terms of any third-party website you visit.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the applicable age of majority.

If you believe that a child has provided us with personal information, please contact us using the information below.

Security and Retention

We take reasonable measures to protect personal information. However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary to provide our Services, process transactions, maintain business records, comply with legal obligations, resolve disputes, and enforce applicable agreements and policies.

Your Rights and Choices

Depending on where you live and applicable law, you may have certain rights regarding your personal information, including rights to:

• Request access to personal information we hold about you.

• Request correction of inaccurate personal information.

• Request deletion of personal information in certain circumstances.

• Request a copy of your personal information in certain circumstances.

• Opt out of certain marketing communications.

• Exercise other privacy rights available under applicable law.

You may exercise applicable rights by contacting us using the information provided below. We may need to verify your identity before processing certain requests.

Marketing Communications

If you receive promotional emails from us, you may unsubscribe at any time using the unsubscribe option included in the email.

Even if you opt out of promotional communications, we may still send non-promotional communications relating to your orders, account, transactions, or other necessary Services.

Complaints

If you have concerns about how we handle your personal information, please contact us using the information below. Depending on where you live, you may also have the right to contact your applicable data protection authority.

International Transfers

Your personal information may be transferred, stored, or processed outside the country in which you live.

Where applicable, we will use recognized legal mechanisms for international transfers as required by applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, or legal or regulatory requirements.

When we make changes, we will update the “Last updated” date at the beginning of this Privacy Policy and provide any notice required by applicable law.

Contact

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact:

The Royal Effect
2325 Central Ave
Middletown, OH 45044
United States

Phone: +1 (513) 594-8578
Email: hello@theroyaleffect.beauty